Indian Elections

One achievement must be credited to him straight away. He has removed the screen behind which Congress and the BJP romance. Kejriwal has taken full advantage of the media attention – at the India Today Conclave, for instance – to tear into the Congress-BJP collusion. Will this considerable expose not have a bearing on the election? That the two parties are indistinguishable on economic and social issues cannot be lost on the electorate, particularly minorities. Look at the list of their candidates: they are both equally thick skinned on corruption.

Read More Should the media not applaud Kejriwal’s anti-corruption plank?

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A year ago, the media had hyped up a Narendra Modi versus Rahul Gandhi campaign. Modi rose to the bait but Rahul did not. Somehow, the Confederation of Indian Industry roped him in for an hour’s solo performance in April which did not set the Jamuna on fire. Word went out that he would concentrate on building up the party.

The December 8 election results must have disturbed India Inc on several counts. The Congress was sinking; BJP did stand its ground in all four states but there was no discernible Modi magic. Upsetting all calculations, AAP came to power in Delhi within a year of being born.

Read More How AAP upsets the Modi versus Rahul format

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Conventional wisdom being forged by lobbies is veering around to the view that there shall be either a UPA-III or an NDA-II after the 2014 General Elections. In which case why this high decibel clamour for Narendra Modi and Rahul Gandhi as prime ministerial candidates for the BJP and Congress respectively?

Of course such a facile scenario would simplify matters for the talk show hosts, the TRP hunters: just place faces in those six boxes on the screen and trigger a daily diet of prime time cacophony, as riveting as a street brawl.

Read More Media setting up Rahul – Modi contest for TRP ratings